The Icon/The Star: Bojan Radovič 01/05/17-27/05/17 Diffusion 2017.

 

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till 25/05/17

The Icon/The Star:Bojan Radovič

Two exhibition units this month! We have teamed up with DIFFUSION 2017.

They are located between Ryman and Be Gorgeous on the Argos entrance to QA. Queens Arcade, Cardiff CF10 2BY

Wednesday – Saturday. Mercher – Sadwrn, 12.30-17:30.

04/05/17 An evening event with the artist.time tbc.

In The Icon/The Star, Slovenian artist Bojan Radovič examines how the five-pointed star as a revolutionary symbol is appropriated and re-used in a contemporary globalised world. With the fall of the Berlin wall and the demise of communism in Europe, the red star is progressively emptied of its ‘original’ meaning. Today, as time passes, the star symbol simply floats around different countries and brands, in various advertising and consumer contexts. Radovič points to this shifting of the meaning of the star as the consequence of the capitalist process of re-branding, which slowly and steadily divests the red star of its historical and revolutionary power. Rather than simply observing this phenomenon, the artist highlights a revolutionary symbol that is caught in the process of being assimilated into the easy consumerist world of capitalism and emptied of its past socialism. Radovič is also concerned with how the act of photographing the star in such contexts prompts new ways of seeing the image and thinking about its meaning. Unfettered from its more indexical meaning, the red star signifies things other than itself, as part of a wider system of signs.

+DIFFUSION

Yn The Icon / The Star, mae’r artist o Slofenia, Bojan Radovič, yn edrych ar y modd y caiff y seren bum-pwynt, symbol o chwyldro, ei pherchnogi a’i hail-ddefnyddio mewn byd cyfoes wedi’i globaleiddio. Yn dilyn cwymp mur Berlin a thranc comiwnyddiaeth yn Ewrop, cafodd ystyr wreiddiol y seren goch ei gwagio a’i newid. Erbyn hyn, ac wrth i amser fynd heibio, mae symbol y seren fel petai’n arnofiomewn gwledydd ac mewn brandiau gwahanol, mewn hysbysebion ac mewn cyddestunau amrywiol. Mae Radovič yn tynnu sylw at y newidiadau hyn, fel canlyniad i’r broses gyfalafol o ailfrandio. Mae honno yn broses sydd, yn raddol, wedi lleihau grym hanesyddol a chwyldroadol y seren goch. Ond yn hytrach nag arsylwi’r ffenomen hon yn unig, mae’r artist yn cyflwyno symbol chwyldroadol sydd yn cael ei chymhathu gan fyd prynwriaethol cyfalafol, a thrwy hynny yn cael ei gwagio o’i gorffennol sosialaidd. Mae Radovič hefyd yn ymwneud â’r modd y mae tynnu lluniau o’r seren mewn cyddestunau o’r fath yn annog ffyrdd newydd o weld y ddelwedd – a ffyrdd newydd, felly, o ystyried ei hystyr. Wedi’i rhyddhau o’i hystyr gwreiddiol, mae’r seren goch yn dynodi pethau eraill bellach ac yn rhan o system ehangach o arwyddion.

+Diffusion 

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